The experience layer

Turn real placesinto interactivebrand experiences.

HEX is the experience layer for agencies and brands — it connects a place, its audience and your objectives into one measurable branded activation. No install.

Book a demoExplore the engine →
BRANDPLACEPEOPLEEXPERIENCEDATA

01 — The platform

One layer.
Infinite experiences.

A brand brings intent. HEX turns it into a live system that binds a physical place, the people inside it, and the data every interaction produces.

Brand
HEX
ENGINE
PlacePeopleData

02 — Who it serves

Built for the teams
activating the real world.

One engine, deployed by the people who own physical audiences.

Agencies

A white-label format to skin, sell and reuse.

Brands & advertisers

Attention into interaction, opt-ins and conversion.

Events

Stand-to-stand quests and sponsor discovery.

Retail

Guided paths, circulation and instant couponing.

Sports

Fan zones, live rankings, sponsor activation.

Culture

Museums and heritage as playful discovery.

Tourism

Disperse flows across POIs and partners.

Corporate

Onboarding, HSE and learning as team missions.

03 — The flow

From physical touchpoint
to measurable interaction.

Six stages, one continuous system — every step instrumented, every action counted.

01

Scan

A QR code on a poster, a stand, a shelf or a ticket — the physical touchpoint that opens the experience.

02

Enter

An instant mobile-web experience. No app, no store, no install — the browser is the platform.

03

Interact

Missions, quizzes, mini-games and branded content — configured per venue, per sponsor, per objective.

04

Move

Points of interest guide visitors through the space — directing flow between zones, stands and partners.

05

Convert

Coupons, leads, product trials, opt-ins and user-generated content — the actions the campaign was built for.

06

Measure

Live analytics and insights — dwell, flows, completion, redemption. Physical activation becomes business intelligence.

04 — The engine

Inside the
HEX engine.

Six modules on one core. Select any module to activate its path through the system.

HEX

Module 01

Branded experiences

The visual universe of the activation — colours, tone, characters, rewards. The engine is invisible; the brand is everything the visitor sees.

White-labelidentity
5–7 Daysto deploy

05 — The proof

Engagement is only
the beginning.

Every activation streams consented telemetry. This is the operator’s view — live, while the space is playing.

Live activationSESSION · AGENCY WORKSPACE
QR scans0▲ live
Active users0▲ concurrent
Dwell time00:00▲ average
Interactions0▲ cumulative
Interactions / zonelast 60 min
Conversion funnel
Opt-ins62%
Completions84%
Redemptions41%
Conversions28%

Illustrative interface — every deployment ships with its own live reporting.

06 — The experiences

One platform.
Different worlds.

Each experience carries its own identity. HEX is the layer underneath — hover a card to enter its world.

CASARCADE — gamified exploration of CasablancaPowered by HEX

CASARCADE

A city-scale exploration of Casablanca — points of interest across every district, museums as camera-quest galleries, neighbourhood mini-games. Three languages, zero installs.

City-scale GPSCultureFR · EN · ES
View the experience →
TREASURE HUNT — HEX phygital treasure huntPowered by HEX

TREASURE HUNT

The original HEX format: QR-triggered hunts across venues and events — clues, instant wins and coupon redemption measured at the point of sale.

Events & venuesInstant winCouponing
View the experience →
Next experience

Your world, on our layer.

Bring the brand, the place and the objective. HEX supplies the engine, the interaction design and the measurement — deployed in days.

07 — White label

Your brand.
Your experience.

The engine stays ours. The identity is entirely yours — select a brand profile and watch the same experience re-skin.

01HEX engineThe activation core, measurement and delivery.
02AgencyConfigures scenario, zones, missions and rewards.
03Client brandSupplies identity — colours, tone, prizes, assets.
04Custom experienceLive in days, on mobile web, fully measured.
Live preview
BRAND
Zone A — welcome mission2 / 5 completed+120
Product quiz4 questions+80
Reward unlockedcoupon · 15%★
Continue the experience

08 — Case studies

Real places,
activated.

Casablanca is the largest deployment of the HEX engine to date — proof the layer scales from a single stand to an entire territory.

Powered by HEX

CASARCADE — Casablanca

Points of interest mapped across every district, three museums turned into camera-quest galleries, mini-games per neighbourhood, and a live progression system — delivered on mobile web in three languages, with no install and full telemetry back to the operator.

City-scaleExperience layer deployed across Casablanca.
PhygitalPhysical locations connected to digital experiences.
MeasuredProgression and engagement measured through the HEX engine.
Visit Casarcade →

CASARCADE

Experience layer · HEX engine

CASARCADE

QuestsFR · EN · ES
0Districts activated
0Museum quests
0Game formats
3Languages
Two Maamora Challenge participants crossing the forest, phone in hand.

Field activation

Rabat-Salé-Kénitra · 26.10.2025

MAAMORA CHALLENGE

A forest turned
into a playable territory.

For two hours, the HEX engine turned the Maamora route into a playable experience: scan, walk, run, explore, complete challenges, collect points and push for the highest score.

Powered by HEX
Explore the case →

09 — Start

What will you activate?

Build your next branded experience with HEX.

Book a demo